SAMANA launches premium COLLECTA brand with AED 4 billion World Islands project

SAMANA Developers has launched SAMANA COLLECTA, a new premium real estate brand built around lifestyle-led destinations in Dubai and abroad. The first project is a World Islands flagship with more than AED 4 billion in gross development value, 840 branded residences and plans for year-round island living.

Why it matters: - SAMANA COLLECTA gives SAMANA Developers a dedicated platform for higher-end, lifestyle-focused projects after building scale in Dubai. - The move targets changing demand from residents, families, entrepreneurs and professionals who want premium homes with more amenities, connectivity and flexibility. - The World Islands project positions one of Dubai’s most distinctive waterfront sites as a year-round residential address, not just a visitor destination.

What happened: - SAMANA Developers launched SAMANA COLLECTA, a new premium real estate brand. - The brand will focus on selective developments in Dubai and international markets. - The first flagship will be on The World Islands in Dubai. - The project carries a gross development value of more than AED 4 billion.

The details: - The World Islands development will include 840 branded residences. - The project will also feature seven floating villas and two tree villas. - Residences will include studios and one-, two-, three- and four-bedroom homes. - All residences are planned with sea views and layouts designed to maximize the relationship with the water. - The island is planned around year-round residential living with privacy, waterfront access and services expected from a primary home. - Planned amenities include multiple beaches, a lagoon, swimming pools, a beach club, water-sports facilities, spas, indoor and outdoor gyms, co-working spaces, a welcome centre and everyday retail and services. - Core residential amenities and services are planned to be operational from the first handover. - Dining plans include multiple restaurant concepts, including a signature floating Italian restaurant developed with a Michelin-recognised culinary partner. - Regular yacht shuttle service is planned between the island and mainland Dubai at 30-minute intervals. - Embarkation points will be announced closer to launch. - Italian-inspired landscaping will extend across the island. - The residences are being created with a globally recognized Italian luxury marque, and the brand partner will be announced separately. - Prices are expected to start below AED 2 million.

Between the lines: - SAMANA is broadening from individual buildings into complete lifestyle destinations. - The COLLECTA brand signals a shift toward curated, higher-margin projects with stronger design and place-making ambitions. - The focus on co-working, high-speed connectivity and transport links reflects how premium housing is adapting to hybrid work and more fluid urban lifestyles. - Dubai remains the launch market, but SAMANA is framing COLLECTA as a platform that can expand into selected overseas waterfront and lifestyle destinations.

What's next: - SAMANA will roll out additional projects under the COLLECTA brand after the Dubai launch. - The company plans to use Dubai to establish the brand before entering selected international markets. - The identity of the Italian luxury brand partner will be announced separately. - More details on yacht embarkation points will come closer to launch.

The bottom line: - SAMANA is betting that premium buyers will pay for island living that works as a full-time home, not just a luxury escape.