Epic Agents Podcast marks 100 episodes with free-press guide for agents

Epic Agents: The Best in Real Estate Podcast has released its 100th episode after two years of weekly interviews with U.S. real estate professionals. The milestone episode features a publicist's playbook for agents on how to earn coverage, ride trending stories and stay visible in AI search.

Why it matters: - The 100th episode underscores the show’s role as a steady source of practical marketing and business advice for real estate professionals. - The milestone episode focuses on earned media, a tool that can help agents build visibility without relying on a headline-grabbing sale. - The discussion also reflects how press coverage now affects both traditional awareness and discovery in AI search.

What happened: - Epic Agents: The Best in Real Estate Podcast published its 100th episode in September 2026. - The show began in March 2024 and has run weekly since launch. - Episode 100, titled "Press Releases Aren't Dead," features publicist Kristen Skladd and host Jeff Hamm. - Hamm marked the milestone with a conversation about how agents can get free press coverage.

The details: - Skladd is a former broadcast journalist who launched her PR agency in 2020. - Skladd argues that the press release remains useful and estimates that more than half the time she pitches a journalist, the resulting story runs in her exact wording from the release. - The episode covers how agents can find newsworthy angles without making a record-breaking sale the center of the story. - The conversation also covers "newsjacking," a tactic that places an agent in a trending story. - Hamm and Skladd discuss newswire distribution options and why earned media pickups matter for backlinks and AI search visibility. - The podcast has featured top-producing agents, brokers, coaches and industry specialists from markets across the U.S., including Manhattan, Beverly Hills, Las Vegas, Palm Beach, Greenwich, Charleston, Houston, Austin, Tampa Bay, Asheville and Portland. - Other guests have included mortgage advisors, home stagers, transaction coordinators, marketing strategists and coaches. - Episodes focus on lead generation, referral networks, video and social marketing, team structure and market analysis. - The podcast is free and available at epicagentspodcast.com, on YouTube and through major podcast platforms. - Guests receive full audio and video files to reuse in their own marketing. - Guests also get promotion across the show’s podcast, YouTube, email and social channels. - The show gives guests access to a nationwide network of past guests for referrals and introductions. - There is no cost to appear. - Hamm is a real estate broker with Ivester Jackson Distinctive Properties, a Christie’s International Real Estate affiliate, in Banner Elk, North Carolina. - Hamm also produces Banner Elk Living, a media platform covering food, real estate and life in the North Carolina High Country.

Between the lines: - The episode signals that real estate professionals are treating media exposure as a business asset, not just a vanity metric. - The guest mix suggests the podcast is built as both a content channel and a networking platform for the industry. - The emphasis on repurposable audio, video and cross-channel promotion shows how podcasts now function as lead-generation and brand-distribution tools.

What's next: - Epic Agents is positioned to continue its weekly format and add more interviews with real estate professionals and adjacent specialists. - Hamm’s focus on practical tactics suggests future episodes will likely continue to emphasize business-building strategies rather than broad market commentary. - The podcast’s distribution on multiple platforms gives the show room to keep expanding its audience beyond a single channel.

The bottom line: - The 100th episode turns the podcast’s milestone into a lesson in modern real estate marketing: if agents want attention, they need a story worth sharing and a system for getting it covered.