Rodeo Realty to host free agent training event in Beverly Hills

Rodeo Realty founder and president Syd Leibovitch will lead a free Aug. 13 event in Beverly Hills for new and aspiring real estate agents. The session is designed to go beyond licensing basics and focus on the habits, relationships and lead-building skills needed to succeed in a competitive market.

Why it matters: - The event targets new agents who often know the licensing side of the business but need practical guidance on how to generate income. - Rodeo Realty is positioning the program as a career-building session for people trying to gain traction in one of the country’s toughest real estate markets. - The format could help attendees shorten the learning curve on prospecting, branding and client follow-up.

What happened: - Rodeo Realty will host “How to Be a Top Producing Agent” on Thursday, Aug. 13, at 6:30 p.m. - The event will be held at Rodeo Realty’s Beverly Hills office at 202 N Canon Drive. - The session is free and open to newly licensed agents, aspiring agents, real estate students and others considering the industry. - Registration is available through Eventbrite.

The details: - The program will focus on what agents should do after earning a license. - Topics include building relationships, developing a personal brand, generating leads, following up with potential clients and staying consistent early in a career. - The event aims to give attendees a real-world view of what it takes to build a successful business in a competitive market. - Attendees will also be able to connect with local real estate professionals and ask questions about building a business. - Syd Leibovitch, Rodeo Realty’s founder and president, will share insights at the event. - Leibovitch began selling real estate while attending UCLA. - Leibovitch founded Rodeo Realty in 1986 at age 25. - Rodeo Realty describes itself as one of Southern California’s largest independently owned residential real estate brokerages. - The company serves buyers and sellers throughout Los Angeles and Ventura counties. - Rodeo Realty says it provides agents with local leadership, professional training, technology, marketing support and resources for long-term careers. - Space is limited, and advance registration is recommended.

Between the lines: - The event reflects a broader push to make real estate education more practical and less focused only on compliance and transactions. - The emphasis on habits, consistency and lead generation suggests Rodeo Realty wants to highlight the day-to-day work that separates active producers from newly licensed agents. - Leibovitch’s path from UCLA student to founder gives the event a built-in credibility narrative for early-career agents.

What's next: - Rodeo Realty will hold the event in Beverly Hills on Aug. 13. - Attendees who register early will have the best chance of securing a spot because seating is limited. - The company is likely to use the session to connect with prospective agents and reinforce its recruiting and training message.

The bottom line: - Rodeo Realty is turning a free Beverly Hills event into a pitch for practical career training, with Syd Leibovitch as the face of the message.