Anastasia Soare to join ChIPs Global Summit fireside chat

Anastasia Soare, founder and CEO of Anastasia Beverly Hills, will speak at the ChIPs Global Summit this October in a discussion about intellectual property, innovation and the beauty industry. The appearance highlights how the brand built and protected a new category in prestige cosmetics as Soare’s story continues to resonate with women in tech, law and policy. Why it matters: - Anastasia Soare’s story sits at the intersection of innovation, branding and intellectual property in beauty. - The ChIPs Global Summit is using Soare’s experience to spotlight how founders protect breakthrough ideas while scaling consumer brands. - Soare’s appearance also reinforces ChIPs’ focus on women leaders across technology, law and policy. What happened: - Anastasia Soare, founder and CEO of Anastasia Beverly Hills, will be interviewed by Yuri Mikulka, a partner at Alston & Bird and a Global Summit Advisory Committee member. - The fireside chat is scheduled for the ChIPs Global Summit in October. - The discussion will focus on cosmetic innovation and how Soare protects her work in the beauty industry. The details: - Soare immigrated to the United States in 1989 after leaving communist Romania. - She learned English by watching The Oprah Winfrey Show. - She trained as an esthetician and opened her own salon. - In 1992, Soare introduced a brow-shaping service that she later patented as the Golden Ratio Eyebrow Shaping Method®, described as a proprietary innovation based on art, architecture and science. - The technique helped create a new category in modern beauty. - Soare later appeared on The Oprah Winfrey Show and shaped Oprah Winfrey’s brows on air. - Monica Phillips, ChIPs Director of Content, Learning and Diversity, Equity and Inclusion, said Soare’s creativity, resilience and entrepreneurial savvy will connect with members who want to identify, protect and leverage breakthrough innovation. - Joan Toth, ChIPs Executive Director, said Soare’s journey is timely for leaders who know that where they start does not define where they end up. - Toth also said Soare’s makeup artists have appeared at ChIPs Global Summits for several years and help members feel confident during headshot photo shoots. - Anastasia Beverly Hills is described as one of the fastest-growing prestige cosmetics brands in the world. - The brand counts Jennifer Lopez, Kim Kardashian, Sofia Vergara, Michelle Obama and Hailey Bieber among its devoted followers. - Soare has been featured in The New York Times, Vogue, Vanity Fair, The Guardian, People, Allure and Elle, and has appeared on The Oprah Winfrey Show, The Dr. Oz Show and America’s Next Top Model. - Soare’s memoir, Raising Brows, is a national bestseller and frames her career lessons around growth, reinvention and risk-taking. Between the lines: - The summit booking positions Soare as both a business case study and a cultural figure. - The event also reflects a broader interest in how beauty founders turn a signature technique into defensible intellectual property. - ChIPs is leaning into a personal success story that mirrors its own mission around women’s advancement and professional growth. What’s next: - Soare will take the stage at the ChIPs Global Summit this October. - The conversation is expected to center on how founders build, protect and scale ideas in competitive markets. - ChIPs will continue using its summit programming to connect members with leaders in business, law and innovation. The bottom line: - Soare’s upcoming appearance turns a beauty success story into a broader lesson on innovation, ownership and resilience.